Case Studies - Auto

 

Triple Fronted Cover Wrap

Peugeot

MARKET

Netherlands

 

CAMPAIGN STRATEGY

An innovative, new glossy cover wrap format was produced to present the new Peugeot 207. The wrap comprised of four pages with an additional half page flap that then completely surrounded the paper that morning.  The extra half page flap aligned perfectly with the image of the car on the front page. The special format gave ample space to guide the reader through the new features of the Peugeot 207.