Case Studies - Auto

 

Cover wrap with editorial integration

Range Rover Evoque

MARKET

Brazil

 

CAMPAIGN STRATEGY

The launch of the new Range Rover was news around the world. The idea was to show that not all stories are big news worldwide, with the exception of the EVOQUE launch, which is huge news everywhere. The campaign used real international front covers from that day from around The Metro Network including the Rome, Amsterdam, Moscow and Stockholm editions. Inside the Cover wrap the text was: “Not everything that happens in a big city is news around the world, with one exception: Range Rover Evoque".