Case Study - Consumer Electronics

 

Glossy Envelope Wrap

Haier

MARKETS

Belgium, France, Holland, Italy, Spain, United Kingdom

 

CAMPAIGN STRATEGY

To promote the launch of their innovative new 3 Door fridge, Haier teamed up with Metro to distribute 118,000 specially produced envelope wraps in 6 markets: France, Italy, Belgium, Holland, Spain and the UK. The wrap was designed to emulate the fridge’s stylish exterior, with the door opening up to reveal the food laden interior, key information about the fridge’s USPs, and the day’s newspaper.

 

Metro provided branded T-Shirts and caps to be worn by their distributors, and accompanied by Haier’s signature robots in key locations across capital cities, the wraps were distributed to the target audience of high net worth individuals.