Case Study - Consumer Electronics

 

Street Event

Logitech

MARKETS

France

 

CAMPAIGN STRATEGY

Metro created an event to promote the launch of Logitech’s new webcam. Metro organised a special street activity consisting of a pop-up Logitech café that was erected in the middle of La Defense, one of Paris’ key business districts. Targeting upscale Parisian city workers, the pop-up café gave away free coffee and croissants whilst at the same time demonstrating the new webcam and its capabilities. To ensure the success of the localised event, Metro readers were alerted to the cafe through localised front banner in-paper advertising as well as leaflets that were distributed at the multiple entrance and exit points of La Defense train and Metro stations.

 

CAMPAIGN RESULTS

Metro was able to offer Logitech the ability to have direct, localised dialogue with Parisian office workers during their coffee breaks.