Case Study - Consumer Electronics


Bespoke Tablet Wrap






To promote the launch of Windows 8, Microsoft collaborated with Metro, taking advantage of their reach to spread awareness of the campaign. Metro created a bespoke wrap, which resembled an ASUS tablet. distributed 50,000 copies around Paris from branded racks in key areas of the city. The paper itself further promoted the launch, with a national front page banner, half page and three 1/8 pages throughout the edition.


175,000 post-it notes were also attached to the front page banner in major cities throughout the country. In addition to the in-paper activity, the homepage and both the tablet and phone editions were Microsoft branded. Editorial content appeared in-paper and online to supplement the activity.