Case Studies - Fashion

 

Cover Wraps

H&M

MARKET

Netherlands

 

CAMPAIGN STRATEGY

H&M chose The Metro Network to promote the brand and to drive readers into stores. This ongoing partnership has, over the years, created a rich and unique history of successful campaigns across the world. These have included glossy cover wraps, take-overs and gatefolds.

 

Metro’s ability to reach and engage with young metropolitans has driven thousands of consumers into H&M stores and has proven that an effective campaign delivers results. Each global concept was tailor-made and adapted locally to deliver impactful and cost effective solutions in each H&M market.

 

 

CAMPAIGN RESULTS

- 5 Global guest designer campaigns

- Gatefold cover wrap was used for the launch of the Commes de

  Garçons range

- Transparent cover wrap was executed for the launch of the Robert

  Cavalli campaign