Case Studies - Fashion

 

In Paper, Online, Tablet and Mobile Advertising Store Launch

Ralph Lauren

MARKET

Sweden

 

CAMPAIGN STRATEGY

Denim & Supply Ralph Lauren sought to promote the launch of their new Täby store opening in Stockholm, Sweden whilst showcasing their recent collaborative efforts with Swedish DJ, Avicii. Through effective use of multiple Metro Network platforms -  print, online and mobile - Denim & Supply delivered an advertising campaign that was both visually appealing and digitally immersive.

 

A full page appeared in the Stockholm edition of Metro Sweden and online and mobile arenas were where the campaign really came to life. 8 second clickable interstitials appeared when logging on to Metro.se, both online and on mobile, and on the online version of Metro Sweden’s premium standalone fashion publication, ‘Mode’. Upon interaction, these led the browser through to the Denim & Supply website creating brand awareness and website traffic.

 

metromode.se

 

 

metro.se