Case Studies - Film

 

Sony Pictures Releasing International
Global special guest editor - Will and Jaden Smith

After Earth

MARKETS

Brazil, Canada, Chile, Colombia, Czech Republic, Ecuador, France, Guatemala, Netherlands, Italy, Mexico, Peru, Hungary, Portugal, Puerto Rico, Russia, USA

 

CAMPAIGN STRATEGY

In honour of Earth Day 2013 and in advance of the duo’s highly anticipated action movie “After Earth,” in which they played

father and son, Will and Jaden Smith took the theme of ‘the future’ to create exclusive content for Metro.  As Special Guests,

Will and Jaden Smith imagined together what the Earth would look like hundreds of years from now, within categories such as environmental impact, advances in technology, transport, and media.

 

Coverage on the front cover of the newspapers worldwide, coupled with the main feature about ‘the future’ and an in-depth interview, ensured that readers were treated to some really unique and insightful content.