Case Studies - Film

 

20th Century Fox International

Exodus: Gods and Kings

MARKETS

France, Italy, UK, Spain, Netherlands, Belgium, Brazil, Mexico, Chile, South Korea

 

 

CAMPAIGN OVERVIEW

For the Christmas 2014 launch of Ridley Scott’s EXODUS: GODS & KINGS, 20th Century Fox International used the tried and tested poster-like cover wrap format in 10 countries to reach as many readers as possible across Europe, Latin America and Asia.

The campaign reached a massive audience of over 14.8m Metro Network readers across the 10 markets where the activity appeared.