Case Studies - Film


Sony Pictures Releasing International

The Amazing Spiderman Integrated Ads


Denmark, Greece, Hungary, Chile, Mexico, Hong Kong, Italy

and South Korea



Sony Pictures International have been working with Metro International’s Global Sales Team for many years.

Sony use the newspaper across many markets for each of their high profile movie releases, reaching as many people as possible in the most creative way.


By creating hugely impactful integrated ads inside the newspaper, which utilise every inch of the space, Sony ensure that their executions are unmissable and have a huge effect on readers when they

turn the page!