Case Studies - FMCG - Tropicana

 

Tropicana

MARKET

Belgium

 

CAMPAIGN STRATEGY

Make your (good) morning greater

 

Tropicana celebrates the 15th anniversary of Metro Belgium with special treats for commuters across Belgium.

 

At the core of this campaign is a series of in-station installations including a competition element, supported by print and digital media.

A giant bottle of Tropicana juice will be moved from one station to another throughout summer, dropping 5,000 balloons a day mirroring fruit juice drops. Many balloons contain tickets presenting their holder with special prizes, and 15 are vouchers for one year of free Tropicana juice.