Case Studies - Health & Beauty

 

Health content creation

Nicorette

MARKETS

Denmark, Sweden, Finland, Norway

 

CAMPAIGN STRATEGY

Metro created a regular, branded content section for Nicorette titled ‘Your Health’ which ran across the four Nordic markets. The section was designed to appear on the same page, every other Monday, in order to build up familiarity for the reader.

 

This new section featured real life stories of recent quitters who had gone on to achieve incredible feats and accomplish things they would consider impossible if still smoking. This included everything from racing huskies in Lapland to completing a Tough Viking 7km obstacle race.  The section also provided exercise tips and featured Nicorette quitting tools.  All elements of the campaigns’ content and design were implemented by The Metro Network.

 

EXAMPLES OF QUITTER STORIES

- 21km Cross Country Ski Racing in Sweden

- Husky racing in Lapland

- Half marathon in Denmark

- 134 km cycle race in Finland

- Tough Viking in Sweden

 

REACH

- Cumulative reach – over 5 million people in the Nordics