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Nikkei Business

Japan’s leading business magazine

The depth of Nikkei Business analyses on important news matters, as well as the magazine focus on the latest business trends, and its ability to pinpoint what is truly vital to businesses have all contributed to making Nikkei Business the indispensable publication for the business community and opinion leaders.

 

Readers of Nikkei Business are the very people who keep the wheels of Japan's economy turning, and this shows in the highest paid circulation of any Japanese business magazine.

The readers place such faith in the magazine that close to 80% never miss to read an issue of this weekly title (95% subscription, 3/4 delivered at homes - 1/4 delivered to offices).

 

79% of readers have been subscribers for 3+ years

58% never visit the website

97% Male

47% are CEOs, Board Members, General and Department Managers

40% HHI JPY 10m+ (USD110k+)

44% Total assets worth JPY 30m+ 

 

 

 

Source: *Japan ABC, Jan. - Dec. 2014


NIKKEI BUSINESS THE FIGURES

Circulation
200,801*

ONLINE FACTS

MONTHLY UNIQUE VISITORS
4,751,878
MONTHLY PAGE VIEWS
40,950,082